Privacy Policy
Effective date: August 25, 2026
This Privacy Policy explains how PureGood Partners ("PureGood Partners," "we," "us," or "our") collects, uses, and shares information when you visit apply.puregoodpartners.com or any page on our websites, complete one of our applications, or communicate with us. PureGood Partners is a referral partner and is not a lender.
Information We Collect
Information you provide
- Contact details: your name, email address, and phone number.
- Business details: your business name, role, establishment type, time in business, revenue information, funding needs, credit score range, business debt, card payment mix, and tip information.
- Documents you choose to upload, such as point-of-sale reports.
- Your communications with us and your consent records, including your agreement to receive calls, texts, and emails.
Information collected automatically
- Device and usage data: IP address, browser and device type, pages viewed, time on site, referring pages, and general location.
- Cookies and similar technologies, described below.
Visitor Identification Technology
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
How We Use Information
- To review your application and match your business with funding partners, lenders, and the programs you ask about.
- To calculate the estimates we show you, such as processing fee and tax credit estimates.
- To contact you about your request by email, phone, or text where you have agreed to that contact.
- To operate, secure, and improve our websites.
- For marketing, including advertising to people who visited our site but did not finish an application.
How We Share Information
- Funding partners: when you complete an application, we send your information and any documents you provide to the funding partner working your file.
- Program partners: when you choose to claim a program such as discounted payment processing or the tip tax credit, we may pass your details to that partner so their forms and reviews can start.
- Service providers: companies that host our site, run our CRM and messaging, provide analytics, and provide the visitor identification technology described above.
- Legal: when required by law, or to protect our rights, users, or the public.
We do not sell your personal information for money. Some of the sharing described above, including visitor identification and advertising, may be considered a "sale" or "sharing" of personal information under certain state privacy laws. You can opt out at any time using the methods in the "Do Not Sell or Share My Personal Information" section below.
Cookies and Similar Technologies
We use cookies, local storage, and similar technologies to keep the site working, remember your progress in an application, measure how the site is used, and support the marketing described above. Most browsers let you block or delete cookies through their settings. Blocking some cookies may limit features such as resuming a saved application.
Do Not Sell or Share My Personal Information
You can opt out of the sale or sharing of your personal information, including the visitor identification and advertising described above, in either of these ways:
- Visit https://app.retention.com/optout and complete the opt-out.
- Email us at funding@puregoodpartners.com with the subject line "Do Not Sell or Share" and the email address or phone number you want opted out.
We honor opt-out preference signals, such as the Global Privacy Control, to the extent required by applicable law.
Your Privacy Rights
Depending on where you live, you may have the right to know what personal information we have collected about you, to access it, to correct it, to delete it, to opt out of its sale or sharing, and to not be discriminated against for exercising these rights. Residents of California and other states with comprehensive privacy laws can exercise these rights by emailing funding@puregoodpartners.com or by calling or texting (469) 489-1189.
We will verify your request using the contact information associated with your records, and we will respond within the time required by law. You may use an authorized agent to submit a request on your behalf; we may ask the agent for proof of authorization.
Data Retention
We keep personal information for as long as needed for the purposes described in this policy, including working your funding file, meeting legal and record-keeping obligations, and resolving disputes. When information is no longer needed, we delete it or de-identify it.
Security
We use commercially reasonable safeguards to protect your information, including encrypted connections. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Children
Our websites are for business owners and operators and are not directed to anyone under 18. We do not knowingly collect personal information from anyone under 18.
Changes to This Policy
We may update this policy from time to time. The effective date above shows when it was last revised. Material changes will be posted on this page.
Contact Us
PureGood Partners
Email: funding@puregoodpartners.com
Phone or text: (469) 489-1189